Name: TV's Advanced Advertising Summit at Cannes Lions 2022
Start: 2022-06-23T10:00:00-04:00
End: 2022-06-23T15:00:00-04:00
Location: Long Beach Plage

TV's Advanced Advertising Summit at Cannes Lions 2022

JUNE 23, 2022 from 10:00AM to 3:00PM

Long Beach Plage, Cannes, La Croisette

Television has long been the most storied platform for creativity, with the rise of data and multiscreen viewing now offering an entirely new canvas for marketers to reach their audiences with brand messages at scale. The future of TV is no longer a pipe dream – it’s here.

In the first-of-its-kind gathering, premium U.S. TV programmers are joining forces at Cannes Lions to host TV’s Advanced Advertising Summit – locking arms via OpenAP to demonstrate how cross-publisher solutions are solving for viewership fragmentation and enabling advertisers to target and measure precise audiences wherever they are consuming video.

RSVP to join us. We hope to see you there.

RSVPs Closed

The Advanced Advertising Summit is powered by OpenAP and created in collaboration with:

In the first-of-its-kind gathering, OpenAP – on behalf of premium U.S. publishers – will host intimate and curated gatherings that culminate in an Advanced Advertising Summit on Thursday morning, June 23.

OpenAP will bring together its partners to demonstrate how together we are driving TV’s shift from siloed panel-based demographics to census ID-based audiences.

Identity: Who is the audience you are reaching
Consumer Attributes: Who the IDs actually are
Viewership Data: What is your audience watching
Ads Data: What ads did they see
Attribution: What the consumer did with the ad

Tuesday, June 21
CONTENT & CONVERSATIONS

from 11:00am-2:00pm

Hear from influential industry voices who are solving TV advertising’s most complex challenges facing cross-platform identity & measurement, including:

- MARKETING IMPERATIVE: How to Advertise Across Screens in 2022

- IDENTITY: What to Know about ID Spines and the Interoperability of Data

- THE AGE OF STREAMING: Reaching TV Audiences Across Digital

- WTF is the difference between measurement and currency?

Speakers to be announced.

Hosted at the OpenAP Villa

Lunch & Transportation will be provided.

Wednesday, June 22
FOX + TUBI LUNCHEON

from 12-2:00pm

THE CONVERGENCE OF AUDIENCE & CONTENT IN A CROSS-SCREEN WORLD

Join Fox and Tubi for an intimate conversation around how savvy marketers are using AVOD to compliment live linear and reach TV audiences at scale in premium cross-screen video environments.

Hosted at the OpenAP Villa

Lunch & Transportation will be provided.

Thursday, June 23
TV'S ADVANCED ADVERTISING SUMMIT

from 10am-2pm

TV networks join forces to host a curated slate of programming focused on a shared vision of transitioning TV advertising from siloed panel-based demographics to census ID-based audiences.

Hosted at Long Beach, La Croisette

TV Summit Program

10:00AM

Welcome Breakfast & Introductions

Breakfast will be available for guests of the Summit upon arrival

Convergence is Here: Targeting and Measuring Across all Viewing Environments

Krishan Bhatia, President & Chief Business Officer at NBCUniversal

John Halley, Chief Operating Officer, Advertising Revenue at Paramount
Jim Keller, EVP, Digital Ad Sales Advanced Advertising at Warner Bros Discovery

Dan Callahan, SVP, Data Strategy and Sales Innovation at FOX

Moderated by Brittany Slattery, CMO at OpenAP

Buyer Perspective: The Opportunity & What’s Holding us Back?

Jay Askinasi, Chief Growth Officer at Publicis Groupe
Doug Rozen, CEO, dentsu Media - Americas
Katie Klein, Chief Investment Officer at PHD US
Jon Schaaf, Global Chief Investment Officer at Stagwell Media Network
Moderated by Joanna O'Connell, VP, Principal Analyst at Forrester

Moving Beyond the Panel: Measuring across Fragmentation of Viewership

David Levy, Chief Executive Officer at OpenAP

How Paramount Drives Better Efficiency and Outcomes with Alternate Currency and XPm

Travis Scoles, SVP, Advanced Advertising at Paramount

Michael Parkes, President at VideoAmp

Ed Davis, President of Product & Operations at OpenAP

NBCU: Advanced Advertising and Cross-Screen Measurement is Ready for Prime Time - What We've Learned

Kelly Abcarian, EVP, Measurement & Impact at NBCUniversal

Sean Muller, Chief Executive Officer of iSpot

Making Exposure Data Actionable: Power of Reach Extension

Matt McLeggon, SVP of Advanced Solutions at Magnite

Doug Hurd, Head of Corporate Strategy and Business Development at Xandr

Valerie Bischak, GM, Head of Growth at Amobee

Moderated by Chris LoRusso, Chief Business Officer at OpenAP

LUNCH

A buffet lunch will be provided for all guests

The Importance of Data Fidelity

Scott McKinley, CEO of Truthset

Frans Vermeulen, VP, Strategy & Market Development, Media Vertical at TransUnion

Ed Davis, President of Product & Operations at OpenAP

A Data Rich and Privacy Safe Future for TV Advertising

Ed Davis, President of Product & Operations at OpenAP

Travis Scoles, SVP, Advanced Advertising at Paramount

Kelly Abcarian, EVP, Measurement & Impact at NBCUniversal

Bill Stratton, Global Head, Media, Entertainment & Advertising at Snowflake

Ubiquitous Measurement: Enabling Innovation at Scale

Carol Hinnant, Chief Revenue Officer at Comscore

Ameneh Atai, GM, Audience Measurement at Nielsen

Avi Brown, SVP, Revenue Products at Samba TV

Moderated by Jay Prasad, Chief Strategy Officer at LiveRamp

Optimizing for Behavioral Outcomes: Proving the Impact of Data-Driven Linear on Branded Search Engagement

Steve Silvestri, SVP, Audience Solutions at Warner Bros. Discovery

Kevin Krim, Chief Executive Officer of EDO, Inc.

Measuring Incrementality in Convergent TV

Tyler Fitch, SVP, Advanced TV & Partnerships, Tubi

Krista Panoff, SVP, Global Enterprise Development, Innovid

2:00-3:00PM

Closing Cocktails

Guests will enjoy canapés and cocktails overlooking the French Riviera

Content partners include:

Venue

Long Beach is located across from the JW Marriott and Rue Frédéric Amouretti

See you in

The Final Countdown!

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RSVPs Closed

SPEAKERS

NBCUNIVERSAL

Krishan Bhatia

President & Chief Business Officer at NBCUniversal

FOX

Dan Callahan

SVP, Data Strategy and Sales Innovation at FOX

PARAMOUNT

John Halley

Chief Operating Officer, Advertising Revenue at Paramount

DISCOVERY, INC

Jim Keller

EVP, Digital Ad Sales and Advanced Advertising at Discovery, Inc.

Schedule

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Welcome Breakfast & Introductions

Breakfast will be available for guests of the Summit upon arrival

Convergence is Here: Targeting and Measuring Across all Viewing Environments

Speakers:
Krishan Bhatia, President & Chief Business Officer at NBCUniversal

John Halley, Chief Operating Officer, Advertising Revenue at Paramount
Jim Keller, EVP, Digital Ad Sales Advanced Advertising at Warner Bros Discovery

Dan Callahan, SVP, Data Strategy and Sales Innovation at FOX

Roundtable Discussion: “What Makes an Effective Virtual Event?”

“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel.

Interested in joining more intimate conversations about the future of TV?

Say hello at the OpenAP villa on Tuesday for Identity & Measurement in Focus by registering here. Or drop us a line at events@openap.tv for more information.